Agenda item

Erection of 5 x ‘One Stop’ (3 x illuminated) (2 x non-illuminated) signs, 1 x ‘Post Office’ illuminated fascia sign, 4 x non-illuminated direct print panels, and 4 x non-illuminated poster frames

Item 8 (d) – Cooperative Retail, 34 – 37 High Street, Garstang, Preston, Lancashire, PR3 1EA

18/00158/ADV

One Stop Stores.   Part retrospective application for the erection of 5 x 'One Stop' (3 x illuminated ) (2x non-illuminated) signs, 1 x 'Post Office' illuminated fascia sign, 4 x non-illuminated direct print panels, and 4 x non-illuminated poster frames.  Cooperative Retail 34 - 37 High Street Garstang Preston Lancashire PR3 1EA.

Councillor Ballard spoke upon this item and then left the room for this item only.

The majority of advertisements that were the subject of this application had already been installed. The application was reported to Planning Committee because the advertisements had generated significant public interest from residents whom contacted the press directly with concerns about the appearance and illumination of the advertisements. Committee Members had the benefit of a site visit before the public meeting, to enable Members to understand the proposal and their setting on the store and the photos taken by the Case Officer.

The Committee considered that an additional condition regarding the switching off of the illumination at the close of business would be required on any consent in the interests of visual amenity and neighbouring occupiers’ amenity.

The application was approved as per the recommendation in the report of the Head of Planning Services, subject to the conditions and reasons set out in his report and an additional condition and reasons as follow:-

Conditions and Reasons:-

1.  The advertisement(s) shall be displayed, except where modified by the conditions to this consent, in accordance with the Application for Advertisement Consent received by the Local Planning Authority on 13/02/2018 including the following plans/documents:

Location Plan/Block Plan DWG No. B Rev B

Proposed Site Signage DWG No. B Rev B

Fascia Sign Specification DWG NO. B Rev B (One-stop shop and Post Office fascia)

The email from Innovate Signs dated 25th April 2018 (08:23) and attached Dimmer Installation Report

The email from Innovate Signs dated 30th April 2018 (11:13) and attached report from Portland Lighting detailing the illumination levels, and attached specification of the PDMINI Touch Key Dimming Controller.

The advertisement(s) shall be retained hereafter in accordance with this detail.

Reason: For the avoidance of doubt and so that the Local Planning Authority shall be satisfied as to the details.

2.  Notwithstanding the detail of illumination provided on the submitted application form or plans, the limits of the illuminance on those advertisements approved as illuminated shall not exceed 150 candela per square metre.

Reason: In the interests of amenity and the visual characteristics of the locality as part of Garstang Conservation Area.

3. The means of illumination for all the signs hereby consented to be illuminated shall be switched off at the close of business each day and shall only be switched on during business hours. 

Reason: In the interests of visual amenity and the amenity of occupiers of neighbouring properties in accordance with Policy SP14 of the adopted Wyre Borough Local Plan (July 1999).

Standard conditions:

1)         No advertisement is to be displayed without the permission of the owner of the site or any other person with an interest in the site entitled to grant permission.

2)         No advertisement shall be sited or displayed so as to:-

(a)       endanger persons using any highway, railway, waterway, dock, harbour or aerodrome (civil or military);

(b)       obscure, or hinder the ready interpretation of, any traffic sign, railway signal or aid to navigation by water or air; or

(c)        hinder the operation of any device used for the purpose of security or surveillance or for measuring the speed of any vehicle.

3)         Any advertisement displayed, and any site used for the display of advertisements, shall be maintained in a condition that does not impair the visual amenity of the site.

4)         Any structure of hoarding erected or used principally for the purpose of displaying advertisements shall be maintained in a condition that does not endanger the public.

5)         Where an advertisement is required under these Regulations to be removed, the site shall be left in a condition that does not endanger the public or impair visual amenity.

Reason: Imposed by Schedule 2 of the Town and Country Planning (Control of Advertisements) (England) Regulations 2007.

6)         Unless otherwise stated below in section (B), the express consent hereby granted shall expire at the end of a period of five years.

Reason: Imposed by article 14 (7) (b) of Part 3 of the Town and Country Planning (Control of Advertisements) (England) Regulations 2007.