Agenda item

Advertisement consent for double sided roof mounted signage.

The application was brought before members for consideration at the request of Councillor Lady Atkins, who cited concerns that the advertisement was inappropriate and intrusive to the area.

A site visit occurred to enable members to understand the site context beyond the plans submitted and site photographs taken by the case officer.

The Planning Development Manager introduced the report. The application was for consent for double sided roof mounted signage.

Cabus Parish Councillor Louise Jackson spoke against the application.

Councillor Amos asked a question of the speaker.

The Chair ended the public speaking portion of the meeting and opened up the members’ debate.

Councillor Collinson asked the Assistant Director of Planning and Building Control a clarification question regarding the height of the advertisement and scope for changing this. The Assistant Director of Planning and Building Control advised that the proposed measurements within the application were those upon which the application must be determined.

Councillor Lady Atkins asked the Assistant Director of Planning and Building Control questions of clarification regarding the process of advertisements being displayed should the application be granted. The Assistant Director of Planning and Building Control advised that the applicant would need to contact the land owner to secure permission prior to displaying the advertisement.

Councillor Amos proposed the recommendation to approve the application, and Councillor Livesey seconded the proposal. It was resolved to approve the application as per the Officers recommendation subject to the conditions set out below.

Conditions/: -

1.        1)       No advertisement is to be displayed without the permission of the owner of

                     the site or any other person with an interest in the site entitled to grant permission.

          2)       No advertisement shall be sited or displayed so as to:-

          (a)      endanger persons using any highway, railway, waterway, dock, harbour or aerodrome (civil or military);

                     (b)      obscure, or hinder the ready interpretation of, any traffic sign, railway

                               signal or aid to navigation by water or air; or

                     (c)      hinder the operation of any device used for the purpose of security or

                               surveillance or for measuring the speed of any vehicle.

          3)       Any advertisement displayed, and any site used for the display of

          advertisements, shall be maintained in a condition that does not impair the visual amenity of the site.

          4)       Any structure of hoarding erected or used principally for the purpose of

          displaying advertisements shall be maintained in a condition that does not endanger the public.

          5)       Where an advertisement is required under these Regulations to be

          removed, the site shall be left in a condition that does not endanger the public or impair visual amenity.

Reason: Imposed by Schedule 2 of the Town and Country Planning (Control of Advertisements) (England) Regulations 2007.

 2.       The signage hereby approved shall be removed from the site no later than

04.09.2029 unless a further express consent for the display of such an advertisement is obtained from the Local Planning Authority.

Reason: The Council wishes to control the display of advertisements in this instance in the interests of preserving the appearance and character of the area in accordance with the provisions of Policy CDMP3 of the Adopted Wyre Borough Local Plan. 

3.        The advertisement(s) shall be displayed, except where modified by the conditions to this consent, in accordance with the Application for Advertisement Consent received by the Local Planning Authority on 28.05.2024 including the following plans/documents:

          -         Site Location Plan: plan reference SP/KB/4218

          -         Site Plan: plan reference SP/KB/4219 

-         Existing and Proposed Plans and Elevations: plan reference SP/KB/4220

The advertisement(s) shall be retained hereafter in accordance with this detail.

Reason: For the avoidance of doubt and so that the Local Planning Authority shall be satisfied as to the details.